Ukpaydayloans.co.uk (“we”, “our”, “us”) uses cookies and similar technologies to improve your browsing experience, measure website performance, and provide personalised content.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognise your device, remember your preferences, and improve your overall experience.

Cookies can be:

• Session cookies – deleted when you close your browser.

• Persistent cookies – remain on your device until they expire or are deleted.

• First-party cookies – set directly by us.

• Third-party cookies – set by external services we use (e.g., analytics, ads).

2. How We Use Cookies

We use cookies for the following purposes:

1. Essential Cookies – required for basic website functionality (e.g., loan enquiry forms, secure login).

2. Performance & Analytics Cookies – help us understand how visitors use our site (e.g., Google Analytics, Hotjar).

3. Functionality Cookies – remember your preferences and improve user experience (e.g., saving form progress).

4. Advertising & Marketing Cookies – used to deliver relevant ads and measure campaign performance (e.g., Google Ads, Facebook Pixel).

3. Third-Party Cookies We Use

We may allow trusted third parties to place cookies on your device for analytics, advertising, or optimisation purposes, such as:

• Google Analytics (website traffic analysis).

• Hotjar (user interaction insights).

• Google Ads / Meta Ads (targeted advertising, if enabled).

These providers have their own privacy and cookie policies, which we recommend reviewing.

4. Your Cookie Choices

When you first visit our site, you will see a cookie consent banner allowing you to accept or manage your cookie preferences.

You can manage cookies by:

• Adjusting your preferences via our on-site cookie banner.

• Changing your browser settings to block or delete cookies.

• Opting out of targeted advertising via www.youronlinechoices.com/uk.

Please note that disabling cookies may affect website functionality.

5. Legal Basis for Using Cookies

We use cookies in line with:

• UK GDPR (for lawful processing of personal data).

• PECR (for storing/accessing information on your device).

• FCA guidelines (for transparency in financial services marketing).

6. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with the updated “Last Updated” date.

7. Contact Us

If you have any questions about how we use cookies, please contact us:

Ukpaydayloans.co.uk
Email: privacy@ukpaydayloans.co.uk